Pacific Aroma
Brand Identity & Package Design | Spring 2024
Objective + Concept
A brand identity and packaging project for Pacific Aroma, a fictional aromatherapy company located in Tillamook, Oregon. Pacific Aroma focuses on bringing the scents of the Oregon Coast to a wider range of people. This small business is looking for a new brand identity to increase brand recognition as well as packaging for their product. Pacific Aromatherapy wants to work toward packaging sustainability and being an overall eco-friendly brand.
The Pacific Aroma redesign was completed with the rest of the team at Soy Studio, Lei Bugarin and Teresa Aguilera.
Process
This process began with the creation of a design brief, research into competitors, and the target audience. From there, a moodboard was made, inspired by the experience of being on the Oregon Coast and current user preferences in the aromatherapy/self care space. The team decided to focus on a type based logo to balance out the icon set that would be created to differentiate the various aromatic oils. Research into color palettes and typography was conducted before settling on a direction.
Significance
Pacific Aroma was a quick turnaround project with an emphasis on a minimal, intentional aesthetic that would translate well to ongoing packaging design. Wanting to lean into high-end beauty industry trends without losing the rustic feel of the Pacific Northwest, our team used handdrawn elements paired with modern type. Personally, I worked on the research, logo design, colors and typefaces, and stationary design.